The first and foremost answer is:
To establish a presence.
Close to 500 million people world-wide have access to the World Wide Web. No matter what your business is you can't ignore 500 million people.
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You all know what website builders are? From small scale businesses to large scale business, entrepreneurs and start-ups all make use of website builders to start with their own unique online presence in the form of a website in order to promote their products and ideas and achieve their marketing goals.